One of the best ways to build trust and strengthen relationships with customers is to make sure every interaction adds value and meets their expectations. Each interaction should be like delivering a package or gift of experience. Wrap it up like the beautiful gift that it is and then put a nice, big, bow on top.

Every time we talk to customers on the phone, interact with them through email or meet face-to-face we have a unique opportunity to make a difference in their lives. Let’s seize these opportunities to show them how much we care and appreciate them by treating the interaction as special, valuable experience where the customer is front and center and has our complete focus and attention. Read More



When used properly the Net Promoter System can a powerful engagement tool – for customers and employees alike.

Sometimes we get so focused on the Net Promoter Score that we lose sight of the opportunities to improve our products, services, relationships, culture and financials.

Mature Net Promoter Systems do more than predict loyalty, they cultivate it.

Until your system is mature, don’t focus on the score.  Instead focus on the customer-centric behaviors and actions that create engagement and loyalty.

The 10-minute video below will help you get back on track by:

  • Using the Net Promoter System to increase engagement
  • Defining targets and performance goals that improve products, services and relationships which impact the score
  • Communicating improvements to customers and employees

Do the right things and the numbers will reflect the great things you are doing.