Recently I attended an Atlanta Customer Experience event at Pirch. This was a collaborative effort between the Customer Experience Professionals Association (CXPA) and the Retail Design Institute. Attendees were given tour of the showroom and served a delicious breakfast prepared by Pirch chefs. Afterwards, Pirch CEO, Jeffery Sears, shared the Pirch story and the Pirch philosophy.
In case you haven’t heard of Pirch, visit their website and search Google for their mentions in the news. Pirch is a premier kitchen, bath, and outdoor appliance store selling lifestyle and joy. Over the past 6 years they have been breaking retail tradition by providing a fresh, new, customer-oriented buying experience. Their focus on a customer-centric company culture infused with employee passion has raised the bar for customer experience in the retail setting. All industries should take note of their accomplishments in this regard.
Great customer experiences don’t just happen… they are designed.