One of the best ways to build trust and strengthen relationships with customers is to make sure every interaction adds value and meets their expectations. Each interaction should be like delivering a package or gift of experience. Wrap it up like the beautiful gift that it is and then put a nice, big, bow on top.
Every time we talk to customers on the phone, interact with them through email or meet face-to-face we have a unique opportunity to make a difference in their lives. Let’s seize these opportunities to show them how much we care and appreciate them by treating the interaction as special, valuable experience where the customer is front and center and has our complete focus and attention. Read More
When used properly the Net Promoter System can a powerful engagement tool – for customers and employees alike.
Sometimes we get so focused on the Net Promoter Score that we lose sight of the opportunities to improve our products, services, relationships, culture and financials.
Mature Net Promoter Systems do more than predict loyalty, they cultivate it.
Until your system is mature, don’t focus on the score. Instead focus on the customer-centric behaviors and actions that create engagement and loyalty.
The 10-minute video below will help you get back on track by:
- Using the Net Promoter System to increase engagement
- Defining targets and performance goals that improve products, services and relationships which impact the score
- Communicating improvements to customers and employees
Do the right things and the numbers will reflect the great things you are doing.
The #1 way to win buy-in for any improvement initiative is to invite employees to share their insights and knowledge about the customer and the business .
How do you unlock this power? Watch this short YouTube video which shows you how to use the six secrets listed below the embedded video link. Read More
Employees Are The Voice of Your Customers!
In observance of the worldwide CX Day on Tuesday, October 6, 2015, I want to highlight the important role and the tremendous value that employees bring to every customer experience initiative. The insights and buy-in from the customer-facing roles are the keys to the success of all CX initiatives and CX improvements.
Employees are the foundation of all successful Customer Experience programs and strategies.
Recently I attended an Atlanta Customer Experience event at Pirch. This was a collaborative effort between the Customer Experience Professionals Association (CXPA) and the Retail Design Institute. Attendees were given tour of the showroom and served a delicious breakfast prepared by Pirch chefs. Afterwards, Pirch CEO, Jeffery Sears, shared the Pirch story and the Pirch philosophy.
In case you haven’t heard of Pirch, visit their website and search Google for their mentions in the news. Pirch is a premier kitchen, bath, and outdoor appliance store selling lifestyle and joy. Over the past 6 years they have been breaking retail tradition by providing a fresh, new, customer-oriented buying experience. Their focus on a customer-centric company culture infused with employee passion has raised the bar for customer experience in the retail setting. All industries should take note of their accomplishments in this regard.
Great customer experiences don’t just happen… they are designed.
From a customer perspective I want to be rewarded for my loyalty and I want it frequently… like every time I visit your store or purchase something from you.
For that reason I declare Panera as the winner of restaurant loyalty programs. Why? Read More
There are countless articles, blog posts, slideshares and books on Millennials telling us how to engage them, manage them, communicate with them, and relate to them. Heck, I’ve even wrote about them a year ago in my “Leveraging Millennials To Improve Customer Experience” post.
Many times when the business focuses on Millennials it creates a barrier between the generations in their workforce… and that is quite unfortunate. The way we speak and campaign internally to our employees has backfired many times. Read More